ek778 Privacy Policy — Your Data, Your Rights
ek778 is committed to protecting the privacy of all players across Bangladesh. This policy explains exactly what data we collect, why we collect it, and how we keep it safe.
Introduction
This Privacy Policy ("Policy") describes how ek778 ("we", "us", "the Platform") collects, uses, stores, and discloses personal information about players and visitors who access or use the ek778 platform at ek778.vip and any related services offered through it. This Policy applies to all users of the ek778 platform, including players located in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and all other regions of Bangladesh.
By creating an account or continuing to use the ek778 platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please do not use the ek778 platform. This Policy should be read alongside the Terms and Conditions, which together govern your use of ek778.
Personal Data We Collect
ek778 collects personal data through the account registration process, your ongoing use of the platform, and in some cases through third-party payment processors. The categories of personal data we collect include the following.
How We Use Your Personal Data
ek778 uses the personal data it collects for the following purposes only. We do not use your data for any purpose that is not listed below without first obtaining your explicit consent.
- To create and manage your ek778 account, including verifying your identity and age in accordance with the 21+ policy, processing deposits and withdrawals via bKash, Nagad and Rocket, and maintaining account security.
- To deliver the gaming services available on the ek778 platform, including live casino games, cricket betting markets, slots, crash games, and card games such as Callbreak.
- To comply with legal and regulatory obligations applicable to the jurisdiction in which ek778 operates, including anti-money laundering (AML) requirements, KYC obligations, fraud detection and prevention, and mandatory record-keeping requirements.
- To provide customer support and respond to enquiries submitted to the ek778 support team via the platform's messaging system. Support communications may be recorded for quality assurance and training purposes.
- To personalise your experience on the ek778 platform by displaying relevant game recommendations, promotional offers, and bonus notifications based on your gaming history and preferences.
- To enforce responsible gaming obligations, including monitoring gaming activity for signs of problem gambling, applying deposit limits and self-exclusion restrictions, and providing intervention messaging where appropriate.
Legal Basis for Processing
ek778 processes personal data only where a valid legal basis exists. The legal bases on which ek778 relies to process your personal data are as follows.
- Contract performance: processing your identity, contact and payment data is necessary to fulfil the contractual obligations that arise when you open an ek778 account and place bets or participate in games on the platform.
- Legal obligation: processing data for KYC verification, AML compliance, fraud prevention, and mandatory record retention is required by applicable law and cannot be refused or limited by the player.
- Legitimate interests: processing technical data and gaming activity data for fraud detection, platform security, responsible gaming monitoring, and platform improvement is carried out on the basis of ek778's legitimate interests, provided those interests are not overridden by your rights and interests.
- Consent: where ek778 processes personal data for purposes beyond those listed above — for example, for direct marketing communications or the sharing of data with non-essential partners — ek778 will seek your explicit consent before doing so and will provide you with a clear and easy mechanism to withdraw that consent at any time.
Sharing of Personal Data
ek778 does not sell, rent, or trade personal data. We share personal data with third parties only in the following limited circumstances.
- Payment processors: bKash, Nagad, Rocket, and Upay receive the minimum data necessary to process your deposit and withdrawal transactions. These providers are subject to their own privacy policies and are independently regulated as financial service operators in Bangladesh.
- Identity verification and KYC service providers: ek778 may use third-party identity verification services to assist in the KYC process. These providers receive only the identity documents and data required to perform the verification and are contractually bound to handle that data securely.
- Game providers and technology partners: Pragmatic Play, Evolution Gaming, Spribe, Ezugi, and other certified game studios that power the ek778 game library receive anonymised session and game-result data for technical operation of the games. They do not receive your full personal profile.
- Law enforcement and regulatory authorities: where ek778 is required by applicable law, court order, or regulatory authority to disclose personal data, ek778 will comply with that requirement. ek778 will, where permitted by law, notify the affected player of such a disclosure request.
All third parties with whom ek778 shares personal data are required by contract to implement appropriate technical and organisational security measures to protect that data and to use it only for the specific purpose for which it was shared.
Payment Data and Mobile Wallet Privacy
When you make a deposit or withdrawal on ek778 using bKash, Nagad, Rocket, or Upay, the transaction is routed through the respective mobile financial service provider's secure API. ek778 does not store your full mobile wallet PIN or password at any point. ek778 stores only the wallet number and transaction reference IDs necessary to maintain your account ledger and to process refunds or reversals where required.
For players who use Visa or Mastercard for deposits, ek778 does not store full card numbers. Card data is tokenised by the payment gateway at the point of entry and ek778 receives only a truncated card reference for display purposes in the cashier history. Full card data is never stored on ek778 servers.
Cookies and Tracking Technologies
ek778 uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your session, and analyse usage patterns to improve the platform experience for Bangladesh players. The following categories of cookies are used.
- Essential cookies are strictly necessary for the platform to function. They maintain your login session, remember your language preference, and ensure the security of your account. Essential cookies cannot be disabled without breaking the platform's core functionality.
- Analytical cookies allow ek778 to understand how players navigate the platform — which game categories are most popular, where players in Dhaka or Chittagong typically drop off, and which promotional pages drive the most engagement. This data is processed in aggregated, anonymised form.
- Functional cookies remember your platform preferences such as your preferred game lobby view, notification settings, and deposit method. Disabling functional cookies may reduce the convenience of your platform experience but will not prevent you from using the platform.
You can manage cookie preferences through your mobile browser's settings. Note that disabling all cookies may prevent certain features of the ek778 platform from working correctly. ek778 does not use third-party advertising cookies or share browsing data with advertising networks.
Data Retention
ek778 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law. In practice, this means that account data (including identity, contact, and payment data) is retained for the duration of the account's active period and for a minimum of five years following account closure, in order to satisfy AML record-keeping obligations and to handle any disputes that may arise during that period.
Gaming activity data (bet history, game logs, session records) is retained for a period of five years following the date of the activity. Technical data (IP logs, device logs) is retained for twelve months. After the applicable retention period has expired, personal data is securely deleted or anonymised in accordance with ek778's internal data management procedures.
Your Privacy Rights
As a player on the ek778 platform, you have the following rights with respect to the personal data ek778 holds about you. To exercise any of these rights, please contact the ek778 support team through the platform with a clear description of your request.
- Right of access: you have the right to request a copy of the personal data ek778 holds about you. ek778 will respond to verified access requests within 30 days.
- Right to rectification: if any personal data ek778 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain account details (such as your contact number) directly through the platform's account settings.
- Right to erasure: you may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any legal retention obligations. Note that ek778 may be required by law to retain certain data even following a deletion request, in which case ek778 will inform you of the data it is legally required to retain.
- Right to restriction of processing: you may request that ek778 restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or where you have objected to processing based on legitimate interests and that objection is pending determination.
- Right to object: you have the right to object to the processing of your personal data where ek778 relies on legitimate interests as the legal basis for that processing. ek778 will cease processing unless it can demonstrate compelling legitimate grounds that override your interests, rights and freedoms.
To exercise any of your privacy rights, please contact the ek778 support team through the platform. ek778 will verify your identity before processing any data rights request and will respond within 30 days. There is no fee for submitting a data rights request. If ek778 is unable to fulfil your request in full, it will explain the reason in writing.
Data Security
ek778 implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL encryption for all data transmitted between your device and the ek778 platform, secure storage of personal data on access-controlled servers, internal access controls that restrict employee access to personal data on a need-to-know basis, regular security reviews and vulnerability assessments of the platform's infrastructure, and two-factor authentication options for player accounts.
While ek778 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, ek778 will notify affected players without undue delay and take immediate steps to contain the breach and mitigate its effects. Players are responsible for keeping their account credentials, including their mobile number and account password, secure and confidential.
Changes to This Privacy Policy
ek778 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. Where material changes are made, ek778 will notify registered players by posting a notice within the platform or by sending a notification to the player's registered mobile number. The updated Policy will always be available at ek778.vip/privacy-policy. Your continued use of the ek778 platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this Policy periodically to stay informed about how ek778 protects your personal data.
Your Privacy, Our Priority
Have questions about how ek778 handles your data? Our FAQ page has answers, or explore the platform with confidence knowing your information is protected.